Wunder Design | Art Direction
I was the Lead Brand Designer for Wunder, a community app where parents and experts connect to share guidance and support throughout their children’s learning journeys. I developed the logo, marketing visual identity, onboarding visuals, and the creative direction for accompanying paid campaigns.
Collaborating closely with the product team, we emphasized the welcoming UI that emphasized safety, trust, and comfort ; core values of the Wunder community. The logo was built around a “W” with a “blooming” motion, symbolizing both a flower opening and a book unfolding, capturing the app’s themes of growth, learning, and shared discovery.