Podcast Branding Art Direction | Design
Below is a selection of the podcast brands I designed for the Understood Podcast Network. In 2024, I was brought in to rebrand the full lineup, redefining the visual identity of each show.
Working closely with the content team, I identified audience-specific trends and cultural signals, then translated those insights into distinct visual systems for every podcast. I also directed photoshoots and led the creation of downstream visual assets across social, YouTube, and paid media.
Since the rebrands, podcast downloads have increased exponentially, and overall engagement has grown to make the Understood Podcast Network an industry leader in the space, reflecting the strength and clarity of the new identities.