DropcapCreative Direction | UI/UX
Designed the brand and entire user experience for Dropcap - an online social reading group. Dropcap was built around certain design parameters, mainly the want to try and design social media that builds cummulative conversation instead of memetic or decontextualized interactions.
In Dropcap ebooks and pdfs host conversation visually embedded into the chat text as “gems”. Each gem contains reader insights that can respond to each other building a communal understanding and debate of the texts.